Static Content: strengthening social identity.
Static content and grid planning play a vital role in captivating audiences and creating a cohesive brand presence. By using consistent visual elements, such as custom Adobe Lightroom presets, brand colors, fonts, and design elements, this establishes a recognizable brand identity with audience and builds trust.
Extra Holidays: This vibrant and playful brand is fueled mainly by UGC from guests enjoying their suite vacations. Other content categories can include: Wanderlust, Travel Takeovers, Holidays, Sale/Offers, Article Support, Resort-Focused, Destination-Focused, Brand education, Quotes, etc. I owned the content calendar strategic process from UGC sourcing, photo selection and editing, copywriting, grid planning, publishing, and community management.
UGC Wanderlust: Vacation looks good on you, babe. 💖 📍 Club Wyndham Ocean Walk 📸: @mariannaoliveirra
UGC Wanderlust: Poolside chillin'. 😎✨ 📍 Calypso Cay Resort 📸: @ingneo83
Travel Quote: What's the opposite of "Sunday Scaries?" 🤓🏝
APAC Destination: POV: You wake up in Thailand and enjoy a serene morning swim from your private terrace. 🏊🌞 📍 Wyndham Sea Pearl Resort Phuket 📸: @chanisq_
UGC Wanderlust: Secretly planning our next vacay... while on vacay. 👒 📍 Club Wyndham Star Island 📸: @xploringct
UGC Destination-Focus: You know #Florida vacay has officially started when you see those palm trees. 🌴🤩 📍 Magic Tree Resort 📸: @jennifer_martin
UGC Wanderlust: Peace, love, and piña coladas. 🍹 📍 Shell Vacations Club Kona Coast Resort 📸: @al_v_98
UGC Engagement: Those friends who can be silly and #EXTRA together make for the best travel buddies! 🤪✨ Tag your travel bestie below! ✈️ 📍 Club Wyndham National Harbor 📸: @cutebydefinition
UGC Holiday: When life gives you... limes, drink tequila? Sounds right to us! Cheers!🍹 #NationalTequilaDay 📍 Margaritaville Vacation Club by Wyndham - St. Thomas 📸: @emilykatewillis
UGC Destination-Focus: Phoenix to-do list: 🤳 Capture extra shots on the golf course 🌵 Visit the Desert Botanical Garden 🥾 Hike the Camelback Mountain 🌞 Soak up the warm Arizona rays 🛏 Stay at Legacy Golf Resort 📍: Legacy Golf Resort 📸: @_riellex
UGC Wanderlust: You + Vacay = Best #Summer Ever. 🌴✨🌴 📍 Margaritaville Vacation Club by Wyndham - St. Thomas 📸: @ccseniorit
Travel Takeover: We’re thrilled to bring you the first #InsiderTrip of 2023, where you'll get pro traveling tips and a firsthand look at some of the best things to do in #Austin. We recently stayed at @ClubWyndham Austin and can’t wait to show you everything we loved about this truly "weird” (in the best way) town. Starting with the resort, they say everything is bigger in Texas and these suites are authentic to that famous saying. ✨ If you're looking for southern hospitality, great city views, and unique decor, you'll find all that and more here. Follow along as we recount our Austin adventures on our stories for the next few days. 🌆 #TravelExtra
Travel + Leisure GO: This bold and savvy brand is fueled by UGC of travelers in stunning destinations, editorial-style brand images, and stock overlaid with branded visual elements. Content categories for this brand include: Education, Wanderlust, Destination-focus, This or That, Quotes, Sale/Offer, Partnerships, Travel Itineraries, etc. I owned the content calendar strategic process from UGC sourcing, photo selection and editing, copywriting, grid planning, publishing, and community management.
UGC Sale/Offer: GO more when you save more. Get up to 60% off at 600,000+ hotels around the world. ✈️ 🔗 in bio. 📸: @avaacarr 📍 St. John, USVI
Quote: Where will your heart take you? ✨
UGC Destination-Focus: Whether you're planning your honeymoon or just want an escape with someone special, a trip to Flamenco Beach on Culebra Island, right off the eastern coast of Puerto Rico, is bound to captivate the hearts of anyone visiting. 🇵🇷 Famously ranked among the top beaches in the world, its secluded serenity, dazzling white sands, and shallow turquoise waters create the perfect getaway. Fallen in love already? GO there, 🔗 in bio. 🏝️ 📸: @cjpina123
UGC Travel Itinerary: Barcelona is an architectural dream with stunning buildings, monuments, and sculptures all throughout this historic city. You'll find culture in every corner. 🇪🇸 Early summer is one of the best times to visit. Start planning your trip to GO there today. 🔗 in bio.
UGC Holiday: Thankfully you won't need the Force to visit the intergalactic beauty of Tozeur, Tunisia. Members: Use your personal concierge to easily book a trip to this distinct film location using our curated itinerary, 🔗 in bio. 🌌 #MayTheFourth 📸: @niktoria_20
Brand Provided Destination-Focus: Amelia Island is a true Floridian gem. With 13 miles of beautiful beaches and pristine waters, this destination is a gorgeous backdrop to a romantic getaway. 🌅 GO there with your sweetheart! 🔗 in bio.
UGC Sale/Offer: Four miles long and two miles wide, this captivating island is the perfect destination for water lovers of all ages. Find your paradise in #KeyWest, FL. 🌴 TIP: Save on stays at @casamarinaresort Key West, Curio Collection by Hilton when you book with your Travel + Leisure GO membership, 🔗 in bio. 📸: @pointca
This or That: What type of laid-back trip do you prefer? 🌊
UGC Wanderlust: This fresh-water lagoon spreads across 28 sq. miles and is a popular spot for water sports such as waterskiing and sailing. 🏄 Find your own adventure in the breathtaking Coyuca Lagoon in Acapulco, Mexico. GO there, 🔗 in bio. 📸: @axelhr
UGC Travel Itinerary: ou may have heard of the extravagant Mardi Gras parade floats, but have you heard of the house floats?! 🏠 What started in 2021 as a COVID-friendly alternative to celebrating Mardi Gras, has continued to shine as a new tradition on homes across NOLA. Make your way to The Big Easy this Carnival season to see displays of grandeur with #KreweofHouseFloats, many in partnership with the talented @StrongholdStudiosnola. GO there today, 🔗 in bio.
Travel Itinerary: Enjoy day trip from London fit for royalty with a visit to one of these castles. 🏰 Need help planning your fairytale trip? Let the personal concierge service that comes with your Travel + Leisure GO membership do all the hard work, 🔗 in bio to start your free preview.
UGC Wanderlust: Perched on the clifftops of North Cornwall, high above the crashing waves, you'll find 📍 Tintagel Castle. Immerse yourself in history, myth, and beautiful scenery, famously known for its associations with King Arthur and Merlin. 👑 You don't need a wizard to GO here; start planning today with your free Preview membership. 🔗 in bio to sign up. 📸: @anotherandomtraveller