Everyone has a story, here is mine.
Hi! I'm Gaby, your friendly neighborhood social media maven. With my phone in one hand and a cup of matcha in the other, I'm ready to take your brand's voice and give it a personality that resonates with your target audience. It's like turning your company into a character that everyone wants to follow and engage with—think of it as the ultimate digital hero's journey.
My digital adventure began when I discovered the magic of the internet. As a kid, I spent hours exploring chatrooms, customizing my Club Penguin igloo and perfecting the art of choosing the coolest Picsart stickers to show my 30(!!) Facebook friends. Little did I know, those were the humble beginnings of my social media obsession.
Fast forward to today, I have over 4 years of immersive experience in developing organic social media brand strategies from ideation to execution and I'm here to turn your social media presence into a story worth sharing.
I graduated with a bachelor's degree in Marketing and a minor in Communication from Florida State University in the midst of chaos—hello, pandemic, civil unrest, and all-around mayhem! But guess what? I emerged stronger than ever, equipped with refined communication and problem-solving skills that can tame even the wildest marketing beasts. Flexibility and adaptability? They're my middle name (as someone with no legal middle name, I think I’m allowed to say this). And when it comes to creative and critical thinking, I push the boundaries like a Jedi exploring the Force, but think Yoda not Anakin.
As a Marketing and Promotions Coordinator at Cumulus Media, Inc. (a 900+ million broadcasting company), I brought marketing campaigns to life through a wide mix of channels that would range between social, email, web, and live events. From local businesses to corporate giants, I helped our clients implement strategic marketing approaches to reach extremely segmented audiences using our five unique stations’ various platforms. This experience in the media and entertainment industry prepped me with a unique perspective of both sides of marketing media implementation.
Then (after a short break to accomplish my dream, the Disney College Program!), I had the pleasure to dive fully into organic social at Travel + Leisure Co. (a $4 billion leading membership and leisure travel company), where I got to evolve my magic to create some seriously epic social campaigns. During my time, we amassed a following of over 160,000+ and 184,000+ travel enthusiasts on the Travel + Leisure GO and Extra Holidays social channels, respectively. From navigating turbulent seas of wanderlust to conquering the elusive art of capturing stunning destinations in 280 characters, I've honed my skills like a seasoned voyager. With a passport full of experiences and a knack for storytelling, I'm confident in my abilities to make brands soar higher than a first-class upgrade.
After an unfortunate mass layoff, I found myself at the steps of Rosen Hotels & Resorts (an independent-owned Orlando hotel brand with 7 properties) where I currently lead their brand voice as a Content Specialist - Brand Ambassador. Here, I prioritize content that’ll break through the noise in both social media and the web via their property websites. This new role for the brand is exciting as I’m encouraged to try new ways to create meaningful connections with our audience, such as story-intent vlogs, which has been our top performing content category since introduced.
I’d love to connect if you’re looking for someone like me to elevate your team!
Behind the Scenes of Me: Interests, Obsessions, and Random Delights
Other than social media (& an embarrassing amount of hours on Tiktok) I try to have a life.
MUSIC - You’ll often find me jamming out, in my car, at my desk, in front of my mirror, at festivals, on the treadmill, basically anywhere I can. I spent a lot of 2023 listening to my faves: Bad Bunny, Beyoncé, Frank Ocean, and Rosalía.
THEME PARKS - Rides, fried foods, escapism, quality time, what’s not to love? As a Florida native and happy Orlando resident, it is my duty to throughly love and enjoy the theme parks in my backyard. I’m constantly reminding myself of how lucky I am to live where I do. I mean, where else can you just pop into EPCOT for some drinks after work?
THEATRE - My first experience with live theatre was when I performed a minor role in a rendition of Hansel and Gretel as a child. In high school, I was reintroduced through Theatre classes and fell in love with everything that goes into live theatre. I joined the International Thespian Society and even competed at the Florida State Thespian Festival my senior year. I still love theatre today, but as an audience member now. Which I don’t get to experience too often, however now I am an avid movie-goer. Find me at the local AMC often, my A-List membership is worth every cent!
TRAVEL - I didn’t travel often as a child so my first real trip was in 2019 and I jumped in head first with a trip to Tokyo, Japan! Ever since then, I’ve loved exploring as much as the world as I can. From the bustling streets of vibrant cities to the tranquil beauty of hidden beaches, I value learning about new cultures, trying cuisines I’ve never heard of, and collecting unforgettable experiences along the way.
EDUCATION - If you remember Bratz who had a “passion for fashion”, that’s basically me but swap “fashion” with “learning.” As a child, I used to beg my parents for math practice books (& bratz dolls), because it genuinely made me so happy understanding concepts and applying them. After I graduated I felt a quite lost without a structured curriculum, so I took the time to teach myself how to use Adobe Create Suite and found so much excitement in graphic design and editing. There’s a million things I want to learn and truly believe in always being a student of life.
FOOD - This one is self-explanatory. I simply love to eat. I skew towards asian and hispanic cuisines but little makes me happier than a good meal.
P.S. - If you’ve never had the roti canai from Hawkers, please try it and report back.
Some final, quick facts about me that I find helpful when getting to know someone
Proud Latina from Honduras 🇭🇳
Sun: Virgo , Moon: Virgo, Rising: Gemini
ENFP - T
I would consider myself an introvert but most people would describe as an extrovert
My first job was at Cinnabon (I can still smell the cinnamon in my hair)
My teams - CFB + NCAA Basketball: FSU, NFL: Bucs, MLS: Orlando City SC, NHL: Lightning, NBA: Heat, MLB: Marlins
My fave fruits: Mangoes, Watermelon, and Pineapples