Rosen Hotels & Resorts, 2023 - Present

• Spearheads digital marketing initiatives with brand-new role while balancing reporting to two departments

• Manages and executes 10 monthly vlog productions catered to social media audiences to highlight properties

• Creates 10 SEO-optimized blogs per month and uploads using property branded CMS for to meet traffic goals

• Leads cross-functional teams to ensure project timelines are consistently met and deliverables are produced

• Translates strategic ideas into actionable items in project management software’s like Asana and Microsoft Planner

• Key driver in shaping brand strategy on digital channels and developing SOP’s to streamline

The Black Luxury Experience Magazine, 2023 - 2023 (Freelance Project)

• Provided strategic guidance to founder as we created compelling brand style on social, offering insights into visual elements, messaging, and overall brand presentation to strengthen brand identity.

• Identified and implemented best practices, establishing clear do's and don'ts on social media platform for brand in order to maintain cohesiveness.

• Conducted a comprehensive competitive analysis deck, developing campaign strategy based on insights.

• Developed content for magazine launch campaign roll-out, catered to brand’s audience to maximize relevant reach and engagement.

Travel + Leisure Co., 2022 - 2023

• Key contributor to Social Media Enterprise team, supporting Travel + Leisure GO and Extra Holidays with 160,000+ and 184,000+ followers across channels, respectively

• Creates engaging, consistent photo and video social-optimized assets using tools like Canva and Adobe Creative Suite for both campaign-level and ad-hoc content

• Creates and executes social media strategies across multiple platforms, including Facebook, Instagram, TikTok, YouTube, and Pinterest with a recent focus on short-form video

• Implements and refines organic social media campaigns that has significantly increased engagement, reach, and follower growth, meeting all 2023 KPI's

• Finalist for 2023 ARDA Award in Social Media Campaign for Extra Holidays #TravelTakeover campaign

• Manages social media content calendar within AirTable and schedules posts using Sprinklr and Facebook Business Manager to ensure consistent brand delivery

• Copywrites for organic content and creative assets, utilizing proper grammar and AP Style

• Creates long-form content for blog section of Extra Holidays and manages the backend of website to publish SEO-friendly stories

• Manages social media communities, engages with followers to foster positive relationships with brand advocates and escalate pressing issues to protect brand images

• Owns UGC curation across business lines, supporting Extra Holidays, Travel + Leisure Group, and Wyndham Destinations brands

• Stays up-to-date on emerging social media trends and technologies, testing and implementing new features and platforms to maximize growth and engagement

• Monitors and analyzes social media performance metrics and uses insights to inform future strategy and content decisions

• Coordinated and completed 6 #TravelTakeover's to different destinations across U.S. to capture thousands of assets for use across several different brands and departments, including organic, paid, email, web, and internal usage

Cumulus Media, Inc., 2019 - 2021

• Increased social engagement by 40% in 2 years by optimizing communications maintaining 5 unique social voices.

• Orchestrated coordination efforts during the Spring 2019 ratings book, resulting in two of the top three rated stations and a dominant market share of over 30% for the radio cluster.

• Nurtured positive client relationships through effective communication, fostering ongoing collaborations for future promotional campaigns.

• Delivered comprehensive campaign recaps to clients, highlighting promotional outcomes and insights.

• Efficiently scheduled on-air and online contests using the "vCreative" platform, ensuring smooth execution.

• Designed and published engaging website posts for all stations utilizing Frankly Media within the WordPress framework.

• Diligently revised official contest rules, collaborating with the Legal team to ensure compliance.

Cumulus Media, Inc., 2019 - 2019

• Managed and maintained five distinct station social media accounts across multiple platforms, including Facebook (15,500 followers), Instagram (7,100 followers), and Twitter (1,100 followers).

• Created compelling content and copy for social media and blog posts, leveraging cultural trends and tailoring messaging to captivate target audiences.

• Led social media strategy by employing editorial calendars and data-driven insights to guide content creation and optimize campaign performance.

• Managed social for NTR events that brought in over $200,00 in additional revenue by working closely with press to maximize brand exposure.